![]() ![]() When new colors of the year are announced, such as Ultimate Gray and Illuminating, Pantone offers inspirational social media filters, products and color palettes that highlight the color.Ĭreated in 2000, the Pantone Color of the Year has become increasingly influential in design and marketing. Pantone’s experts are unmatched in their knowledge of how color and design impact consumer behavior. Amidst the continuing uncertainty, the colors express a message of strength and positivity.Įach year, Pantone’s Color of the Year influences product development and purchasing decisions across an array of industries. Together, these colors embody a message of hopefulness that is both enduring and uplifting. ![]() Ultimate Gray, Pantone 17-5104, and Illuminating, Pantone 13-0647, have both been awarded the 2021 Color of the Year. Still curious about how paint can simulate a Pantone color? We’ll dive into the topic of converting Pantone to paint in an upcoming ASI article that takes a close look at how top paint companies established color-matching processes that structurally complement and expand upon the Pantone system in paint applications. When translating colors specified from the Pantone system into signage, there is a distinct process required in order to match it with a corresponding color of paint, vinyl or other material. Pantone provides the dictionary to a language consisting purely of colors for print. Keep in mind that Pantone is a system for print – think ink and paper. Pantone recommends replacing fan deck color guides every 12-18 months, especially if using it to quality control or approve a sample, as the colors fade and change over time and with wear. Once a design enters the production stage, confirming a color sample against a Pantone fan deck is a vital step in quality control. Utilizing the Pantone Matching System keeps all parties involved in a signage program – the designer, client and production team – on the same page. For online marketing, Pantone converts a color into the corresponding RGB and HEX codes that are more commonly used in digital platforms. Color matching is essential to upholding brand identity across all platforms – from brochures to promotional items to signage. The Pantone Matching System (PMS) is a system to maintain consistency of color on printed materials. Pantone fan decks allocate each color with a specific code and include the color’s Light Reflectance Value, a vital visibility factor to consider in signage design. Pantone is the easiest and simplest way to reference and match colors with the use of a fan deck color guide. In 1963, Pantone introduced the first color matching system to solve the problem of complicated color matching in the printing industry. If you have any questions, please feel free to contact us at tel.Pantone is the most important color matching system in the world.
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